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Attracting Generation Z

Sophie Moorcroft


Acting on behalf of Hammerson, Bruce Gillingham Pollard have secured three new lettings to Wingstop in Bullring, Birmingham, Cabot Circus, Bristol and Oracle in Reading.

Wingstop opened their first London site on Shaftesbury Avenue in the West End in 2018. With 1,500 branches in the US, they are now set to open 5 new sites, and are venturing beyond the capital. There has been a flurry of interest in sites outside of London since COVID19, as operators want to broaden their consumer demographics and have a newly found appreciation for locations outside of the West End.

In Bullring, Birmingham they have taken the former EAT, sitting beside Hai Di Lao and Discovery Adventure Golf. This cluster of new brands has repositioned the external F&B offer in Bullring, replacing the likes of EAT, Jamie’s Italian and Forever 21.

Sophie Moorcroft who acted for the Landlord  said “by replacing failed retail and restaurant brands, with new innovative and best in class operators, we’ve secured a mix which really appeals to generation Z. This is vital, if we want to get the younger consumer back into shopping centre post lockdown.”

In Cabot Circus, Bristol, Wingstop have taken the ground floor of the old  Dorothy Perkins, close to Zara and Urban Outfitters,  highlighting how retail and restaurant tenants can support each other in driving footfall and creating a demographic which is relevant to a specific consumer.

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