Our new Behind the Brand series looks in detail at incredible brands making waves across their sector.

And fresh from the launch of it’s tenth location in Holborn last month – where better to start than grab and go sensation Yolk?

Pop up Beginnings:

Yolk started life as a pop up in 2014, when founder Nick Philpot realised there was a gap in the market between the City’s two lunch options of low quality fast food or time-consuming, sit-down meals.

Pop-ups gave Yolk the freedom to experiment with different menus and refine the ‘fine fast food’ concept, leading to the launch of their first permanent site in the City’s New Street Square in 2018. This was followed soon after by another in Broadgate.

Recipe for Success 

What is it about Yolk that has resonated so strongly with Londoners?

It offers freshly prepared, premium food options with high quality ingredients; not a quality usually associated with takeaway or fast food. Their signature fresh ciabatta sandwiches are an example of the fine dining approach to the menu – flavours include Flying Tiger Steak and Buffle’ Avo, which elevate it above standard grab and go lunch options.

The stores have been designed with speed and convenience front of mind, appealing to both the local office catchment and tourists looking for lunch on the run – click and collect and digital ordering screens make the process as convenient and speedy as possible.

Good Bites Only

The new Yolk in Holborn is the first location to showcase the brand’s new look and design; think digital menu boards, an open kitchen where you can watch your dishes being prepared and a funky new brand identity: “Good Bites Only”; The new design is “louder, bolder and built to match the energy of the food;” Founder, Nick Philpot.

Where Next?

Our brand representation team have brought Yolk to exceptional sites in visible, high footfall areas; and are always on the hunt for further spaces.

Want to know more? Got a location where Yolk would fly??? Get in touch with Jamie Orme or Evie North to discuss opportunities for this phenomenal brand.