It is great to welcome London based fashion label RIXO to St John’s Wood High Street this week who have opened a pop-up boutique for 12 months. The 500 sq ft unit will feature their first ever RIXO hand painted collection that was launched in 2015 to celebrate their 5th year anniversary. ‘Joni’ their vintage RIXO bus has been making its way around London today, visiting 5 iconic locations and ending in St John’s Wood to mark the occasion.
RIXO joins The Supermarket of Dreams (Notting Hill Fish Shop) who opened last week alongside existing tenants such as Laurent’s Deli, Me & Em, The Good Life Eatery, Soutine, Facegym & Core Collective to name a few.
The pandemic has reinforced the desire for people to shop, eat and socialise closer to home and the bustling high street in St John’s Wood further clarifies the shift in consumer behaviour and shopping patterns.