F1 Arcade, the first Formula 1 licensed premium experiential venue of its kind, is to occupy an 11,000 sq ft unit at Paradise Birmingham, the £1.2bn business, leisure, and residential development in Birmingham. The move marks only the second UK venue for the brand after its first venue in London was announced earlier this year and opens later this month.
The unique attraction offers offer an immersive, cutting-edge F1 racing simulation experience for individuals and groups, with appeal for both corporate and social occasions across a wide-ranging demographic, including families. It features bespoke racing simulators designed especially for the venue, featuring motion and audio-visual effects to immerse guests in the race. The experience takes inspiration from the exhilarating world of Formula 1, with sleek venue design paired with best-in-class food and drink offerings.
The concept was created by Adam Breeden, the pioneer of competitive socialising with proven and consistent worldwide success in fuelling the rise in the competitive socialising trend, with notable venues including Flight Club, Bounce, Hijingo, All Star Lanes and Puttshack.
F1 Arcade will be in good company and will join existing leisure operators at Paradise, including Vinoteca, Dishoom, Albert’s Schloss and Rosa’s Thai. Paradise is also home to occupiers such as PwC, DLA Piper, Knights, Mazars, Atkins, Cazenove Capital and Cubo across its first two office buildings, One and Two Chamberlain Square.
The Paradise scheme is being brought forward through Paradise Circus Limited Partnership, a private-public joint venture with Birmingham City Council. The private sector funding is being managed by Federated Hermes, which has partnered with Canada Pension Plan Investment Board on the first phase of the development and for One Centenary Way, the 280,000 sq ft first part of Phase Two. MEPC is the development and asset manager.
MEPC Senior Development Manager, Ross Fittall, commented: “F1 Arcade will be a major new attraction for the city and one that will appeal to all ages and backgrounds. This truly ground-breaking new leisure concept is coming to Birmingham in only its second venue in the UK. With cutting edge gameplay, high quality food and drink and an inviting, innovative space, it will be an exciting venue with something for everyone”.
BGP advised the development partnership on the letting to F1 Arcade.